Apple is reportedly in talks to acquire Tidal which is ran be Jay-Z according to the wall street journal the terms of the potential deal is unknown. Jay Z bought Tidal last year for over $50 million from Swedish company Aspiro, but the streaming service has struggled since then.
Apple is looking to grow its music streaming business and acquiring tidal would surely eliminate any competition from them as they would take on Tidals 4-5 million subscribers. Currently Apple has about 15million subscribers with its biggest competitor Spotify at over 30 million.
By acquiring Tidal Apple will have a better relationship with some of their biggest artist such as Beyonce, Niki Minaj, Rihanna, Madonna, Kanye, ect..